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Search Engine Optimization dan Search Engine Advertising and marketing tidak digunakan untuk adanya persaingan satu sama lain, tetapi WEB OPTIMIZATION dianggap sebagai bagian dari layanan SEM. Apabila Anda memutuskan untuk melakukan bisnis di dunia web, sebaiknya web site yang Anda miliki dapat ditampilkan pada mesin pencarian organik dan juga pada bagian yang diiklankan. Ini artinya, SEARCH ENGINE OPTIMISATION dan SEM dibutuhkan untuk memperluas jaringan bisnis di dunia online.
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