December 7, 2022

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6 TikTok Myths, Debunked in 2022

5 min read

A lot of marketers have flirted with the notion of seeking TikTok, but sure misconceptions have stood in the way.

For instance, is not it just a system for teens? Specially, teens who lip-sync?

To enable control the confusion, we’ve rounded up a checklist of frequent TikTok myths to assistance you choose whether or not it justifies a spot on your marking roster. Let’s dive in.

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Fantasy 1: TikTok’s audience is much too young.

Brands mistakenly assume that TikTok is just for teens and young grownups. Although it at first exploded in level of popularity with the Gen Z crowd, TikTok is quickly “rising up.” In simple fact, 36% of TikTok end users in 2021 have been in between 35 and 54 decades outdated, a 10% improve from the 12 months before.

On prime of that, 50% of Millennials report checking out TikTok in the previous three months, alongside with 38% of Gen X-ers, in accordance to HubSpot’s 2022 Buyers Trends Report. We forecast these quantities will continue on to increase as TikTok cements itself as a mainstream social platform.

Fantasy 2: TikTok is just for lip-synching and dancing.

Though these varieties of videos surely exist on TikTok, it is only the idea of the iceberg. As its audience has developed additional diverse, so also has its material.

Today, you can discover movies that strike almost any niche. For instance, some of the most well-known TikTok groups consist of cooking recipes, attractiveness tutorials, health routines, existence hacks, and even pet movies. This also means TikTok can work for a wide range of makes throughout diverse industries.

For illustration, Ryanair, a European airline, is a supporter favored on TikTok with almost two million TikTok followers. DuoLingo, a language discovering application, is a further favored with more than four million followers. Then there is Purple Bull, a common energy drink, with just about 7 million followers. These are wildly distinctive models, from unique industries, that have designed a healthier audience on TikTok.

Curious which manufacturers are successful on TikTok? Test out this useful guide to get motivated.

Myth 3: If your manufacturer is “critical,” TikTok is just not for you.

TikTok has a track record for being quirky — but if your model is on the serious aspect, really don’t enable this scare you away. As a substitute, try approaching your brand from a distinct angle.

For instance, just take a look at Earth Revenue, an NPR-backed podcast that handles intricate matters about the economic system. Not the most entertaining topic in the world, proper? But, it can be raked up pretty much 750,000 followers.

From gentrification to home loans, no subject matter is too significant for Planet Cash to tackle with a humorous spin. Need to have convincing? Acquire a seem at the following movie that asks, “Is totally free shipping truly absolutely free?”

If you truly feel your brand is too “critical” for TikTok, consider a take note from Earth Money and method your model — and the articles you generate — from a distinct lens. At the conclusion of the working day, it can be about sharing value and delivering it in an engaging way — and that’s a target practically any brand can achieve.

Fantasy 4: You need to have a large amount of followers to go viral.

On TikTok, any individual can go viral. Even accounts with a handful of followers can spark tens of millions of sights on a excellent video.

Its viral nature is a direct outcome of its algorithm. How does it do the job? The algorithm pinpoints customers that may possibly get pleasure from your articles dependent on their past check out heritage, hashtag lookups, and current site. Then, it will press your online video to their feed. If more than enough men and women interact with it, the algorithm will share it to even extra persons. Future factor you know, you have a viral hit.

Here is an instance: suppose you publish a movie of yourself mountaineering a mountain. The algorithm exhibits your video clip to people who dwell nearby, as well as all those who not long ago searched for climbing trails on the system. It notices a good deal of people today “liking” and commenting on the video, so it shares it to extra customers.

Lengthy story short, if you are concerned you will not get any traction on TikTok, it is really handy to keep in mind that the algorithm is on your aspect, enabling you to reach more men and women outside the house of your speedy followers.

Myth 5: Since TikTok video clips are shorter, buyers are significantly less engaged.

TikTok is known for its short, chunk-sized content material. Nevertheless, this results in an illusion that end users really don’t commit much time on the platform.

Thankfully, this could not be farther from the truth. In truth, TikTok has an average person session of 10.85 minutes, far exceeding any other social media system. On top rated of that, users in the U.S. open the TikTok application 8 situations a working day on common.

Fantasy 6: TikTok is a trend.

Will TikTok satisfy the exact same fate as Myspace and Tumblr? Whilst it is much too early to simply call, I’d argue that it doesn’t really subject.

For a single, short-variety online video is dominating the social media landscape. If TikTok satisfies its demise, shoppers will however crave this material. The audience might leap to a new platform, or migrate to an current a person. Both way, you continue to will need to know how to make participating, snackable content material — and TikTok is the leading system to hone this ability.

Next, if you create your brand name effectively, no rise or tumble of a one system will topple it. If you establish a strong group about your model, it will turn into unshakeable. But in get to do this, you need to have to go exactly where your viewers is — and, for correct now, that may well be TikTok.

Again To You

Let us conclusion with one particular last myth: it can be also late to sign up for TikTok.

This is untrue, primarily if your viewers is energetic there. Even further, its significant engagement fees, stellar advancement prospective, and potent algorithm can consider your digital marketing to the subsequent stage. That said, time is of the essence. Models that establish a presence on TikTok now can continue to be forward of the curve.

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