Any business understands the relevance of creating an online reputation and brand. Social media has changed the way companies market their products and services, with every company seeking to obtain a significant share of an online presence. Businesses look forward to developing a positive online reputation by monitoring their social networks and channels to remove all the obstacles that may tint their brand and image.
Social media listening is a bit different from social media monitoring.
While the latter focuses on telling you what is happening in various social media platforms, social listening informs you of why it is happening around your brand. It tells you more about what your potential customers would like to have in the product, the changes they expect you to make on your service delivery, and why you should make haste to better your services. To better understand the importance of social media listening, you must grasp the tenets of social media listening reporting.
In this post, we explain some of the key metrics and components of a social media analysis listening report and how they can be helpful in your online business marketing strategies.
There are millions of people using social media every day. When preparing your report, you want to consider the demographic. Find out the age set, location, and gender of those that talk about your brand and its related products and services. Having the location information about those viewing and commenting on your brand can help you customize your social media marketing campaigns to target such individuals.
Engagement is a metric that enables you to establish the number of interactions on your social media post. By setting your social media engagement, you can tell the quality and quantity of interactions on all your posts. More engagement means that your brand is getting enough exposure to your target audience.
Reach and exposure
You must know the extent of your brand awareness online. That means finding out the number of people that can read or see your social media posts. Most digital marketers prefer using the number of followers or subscribers on social platforms like Facebook and Twitter to determine reach and exposure. You can check your reach in Facebook using the Page Insights.
Traffic and clicks
Ideally, you can tell the extent of your online presence by looking at the traffic on your business website and the number of individuals clicking on your shared links. To generate social media traffic, you must create content or come up with posts that your target audience will like and share. The more the audience shares the post, the more you build a positive online presence for your brand.
Type of audience
For you to create content or posts that target your followers, you must know more about them. It is essential to know what time they log in so that you reach them directly. With social platforms like Facebook, Twitter, and WhatsApp, you can find out if your audience is online or active. Also, you want to know the language they speak so that you can engage them in productive conversation.
Many companies can help you with your social media listening reporting, and NetBase comes out exceptional. The company is one of the global leaders in social analytics, offering custom services for every customer. Their services revolve around creating reliable solutions for influencer marketing, product launch, brand health, customer acquisition, and many others.
Social media listening reporting can be a bit daunting if you are doing this for the first time. However, with the tips and metrics we have highlighted here, you can always be confident that you are doing the right thing to keep your business on the online limelight.