Lisa Hurwitz had only been with Grassroots for eighteen months when the coronavirus pandemic rocked hashish businesses nationwide.
Like other pot specialists, she had to pivot almost overnight when shelter-in-area mandates had been requested. Customers had been no more time ready to stroll into merchants with cash in hand.
For Grassroots, this was a problem: 80% of its profits transactions transpired in-shop. So the Chicago-based mostly corporation desired to up its electronic sport.
Hurwitz led an effort that essentially flipped the operation to 75% on line. And it labored. Grassroots just lately reported a fifty% improve in profits considering the